Users will soon have a updated setting that enables them to reduce the quantity of AI-created media appearing in their timelines. This initiative comes as the platform announced that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
This change is being tested over the following weeks before a global launch. This development comes amid a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently absurd or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to give people the power to adjust the amount of that, depending on their own choices,” stated a company executive.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its service identified as AI-generated. Overall, over 100 mn pieces of content are added to the app every day, making AI content a relatively small portion of its overall inventory.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI-generated videos they view by accessing the content preference setting in the application and choosing the AI content topic. Additional categories that can already be modified under the filter include politics, clothing, cosmetics, and dance.
AI Disclosure Rules
Its guidelines oblige creators to identify “realistic” AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be removed under its terms of service.
In addition, the platform will from now on add an “AI-made” label to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a $2m educational fund for experts and organizations to create informative material about ethical AI use. This project will assist charitable organizations specializing in educating computer science.
Content Safety Approach
The video-sharing app has justified its safety measures, amid debate over plans to make redundant hundreds of content moderators in the UK. TikTok is set to reduce 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it is viewed by people. The platform announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
